01 – Resy (New York, New York 2018)
Created at High Tide

Resy is a reservation platform connecting diners to the best restaurants in their cities. As a part of the High Tide team, I helped to develop a Brand Identity system that highlighted the vibrancy of a night out at a restaurant through vibrant, candid photography, expressive illustration system and a bold typography and color palette.

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Role: Senior Designer
Creative Direction: Danny Miller
Illustration: Jean Julien
Photography: Meredith Jenks
Typefaces: Beatrice (Sharp Type), Bookmania (Mark Simonson), GT America (Grilli Type)
Disciplines: Brand Identity, Digital, Art Direction, Campaign


02 – Disco (Austin, Texas 2019)
Created at High Tide

Disco is a men’s skincare brand that celebrates individual masculinity through promoting self-care routines tailored to you. As part of the High Tide team, I helped to develop a brand identity that drew inspiration from sources as eclectic as greek sculptures, plant life and space rocks. The brand was ultimately expressed through Packaging, Lifestyle/Product Photography, and 3D Modeled Illustration.

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Role: Senior Designer, Art Director
Creative Direction: Danny Miller
Photography: James LaCroix
Illustration/Renderings: Lennard Makosch
Typefaces: Maruder (Laïc), Beausite Classic (Fatype)
Disciplines: Brand Identity, Digital, Packaging, Campaign
03 – ArtPrize Seven (Grand Rapids, Michigan 2015)
In Collaboration with Conduit Studio

ArtPrize is the  world’s largest art competition. For it’s seventh year I was commissioned to bring the event to life through visual identity. What resulted was a vibrant identity that celebrated each neighborhood  through Out of Home and Venue Signage, Printed Matter, Activations, Apparel, Digital Experiences and more.

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Role: Design Lead
Creative Direction: Todd Herring, John O’Neill
Photography: Lance Nelson
Typefaces: Code Pro LC
Disciplines: Brand Identity, Printed Publication, Campaign, Activations, Apparel


04 – Grado Labs (Brooklyn, New York 2018)
Created at High Tide

Grado Labs is a high-end, audio-first headphone maker that is a favorite among musicians like Neil Young. As a part of the High Tide team I helped develop a packaging system, for a brand identity rooted in clarity and heritage.

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Role: Senior Designer
Creative Direction: Danny Miller
Design: Wendy Vong
Photography: Kevin Kunstadt
Typefaces: Avant Garde (Herb Lubalin), Suisse Int’l (Swiss)
Disciplines: Packaging
05 – Loser (Brooklyn, New York 2021)

Loser is a magazine celebrating those who just missed out on championships. The first issue is a deep-dive into the 2005-06 Detroit Pistons. Available soon for pre-order at anotherloser.com

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Illustrations: Briana Garza
Photography: NBA Archives/images.google.com
Typefaces: Lazybones (URW), Diatype (Dinamo), Souvenir (Linotype), Caslon Rounded (Commercial Classics), Courier (Microsoft)
Disciplines: Publication


06 – Some Times (Los Angeles, California 2020)

Some Times is an apparel brand that celebrates music and culture through history. The first collection highlights the Sunshine Pop movement of California in the mid to late 20th century.

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Disciplines: Apparel


07 – Z1 (São Paulo, Brazil 2020)

Z1 is a fintech brand based in Brazil that caters to Generation Z. As a first of their kind app in the market, I created a brand identity that makes an impact and speaks the audience’s language of vibrant self-expression and diversity.

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Illustrations & Design: Briana Garza
Typefaces: TeX Gyre Condensed (Open Foundry), Cardinal Fruit (Production Type)
Disciplines: Brand Identity, Digital, Art Direction, Campaign, UI/UX Design
08 – 25 Kent (Brooklyn, New York 2019)
Created at High Tide

25 Kent is a commerical building in Williamsburg, Brooklyn. As a part of the High Tide team, I helped to develop a Brand Identity and Marketing Materials to make the building stand apart from the sea of real estate in New York City.

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Role: Senior Designer, Art Director
Creative Direction: Danny Miller
Logo Design: Amber Case
Typefaces: PX Grotesk (Optimo)
Disciplines: Brand Identity, Printed Collateral


09 – Transit Authority (New York, New York 2019)

Transit Authority is an apparel brand that draws inspiration from the MTA and New York City itself.

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Typefaces: Cooper Black (Oswald Bruce Cooper)
Disciplines: Apparel


Note:
All images are copyright of their respective owners. Many images are conceptual in nature and are intended to be representative of Brand Identity Systems in use.